Green Rubber Global : Saving Mother Earth, One Tyre At A Time

DeLink by Green Rubber Global is the process of recycling old tires that aims to provide the capacity to devulcanize and revulcanize rubber compounds to produce green rubber.

When Delink is applied to rubber, a chemical reaction converts vulcanized rubber into what is called virgin rubber or green rubber. Thus, the green rubber is used to create new products from vehicle tires to shoe soles.

There are around one billion rubber tyres discarded yearly around the world. The process of reversing rubber vulcanization was not developed until DeLink, which made it impossible to recycle disposed rubber tires.

DeLink technology was developed by Vinod Sekhar’s father, the late Tan Sri Dr BC Sekhar, the first Asian director of the Rubber Institute of Malaysia and the father of Malaysia’s modern rubber industry.

GRG was founded in 1996 by Datuk Vinod Sekhar with the aim to commercialize the technology. DeLink is now used commercially by consumer goods manufacturers, including Timberland and several others.

The Petra Group is a conglomerate that owns international patents including DeLink. Their patents now cover different industries. The privately owned conglomerate provides high-tech solutions to environmental and social problems.

Since the 90s, this propriety technology is used to convert rubber waste whereby the Petra Group has established partnerships with investors to enable it to meet an increasing demand for eco-friendly products.

In 2007, its subsidiary – Green Rubber Global Ltd opened its first US-based recycling plant in New Mexico with the support of the State Government.

In order to create a greener future, Vinod’s enthusiasm and passion in using the DeLink technology is now preserving the environment, and attracting significant investments in the company from overseas investors.

This has resulted in exponential interests from international manufacturers. With DeLink technology, nations can have the ability to implement zero waste in the rubber manufacturing industry.

The simple, cost-effective and environment-friendly process results in substantial savings if green rubber is used as a raw material. According to Vinod Sekhar, green rubber costs half as much as regular rubber but its performance is at par with regular rubber in major applications.

Vinod and the Petra Group’s GRG are now working on their primary goal, which is to save mother earth, one tyre at a time.